Depending on how you deliver the quotation, you can create anticipation, suspense, or drama. Audiences get bored if you offer a one-dimensional string of arguments of the same type. Quotations are one way to add variety to your logical arguments, along with facts, statistics, stories, metaphors, and other material. 
So, when you deliver a quotation, it demonstrates your domain knowledge and preparation.
Most people do not have the ability to spontaneous offer relevant quotes to support their statements. Using a quotation boosts your credibility because it implies that the person you are quoting agrees with the rest of your argument. (This is why the quotation gets remembered and repeated, isn’t it?) Quotations usually offer a concise, memorable phrasing of an idea. A quotation offers a second voice echoing your claims, but is more powerful than simply repeating yourself in different words. The primary reason to quote material in your speech is that it reinforces your ideas. There are numerous benefits to crafting quotations into your speech, including: Benefits of Using Quotations in Your Speech
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